This product will help in raising the standard of living of rural segment Brand endorsement: Godrej can choose … For Chotukool, the Godrej group has junked the traditional model of a proprietary channel with a sales force and a distributor-dealer chain and has joined hands with micro-finance institutions. But as the presence in both the markets is an advantage Godrej must control the price differences and the marketing strategies must be planned well too. Godrej Chotukool Black Mobile Food & Beverage Cooler; Godrej Chotukool Black Mobile Food & Beverage Cooler. Analysis : Problem – rural people consider refrigerator as a luxury product. Godrej Chotukool 885 Words | 4 Pages. Get best price and read about company. Godrej Chotukool Case Solutions Godrej and Boyce: Chotukool Case study Question and Answers Q Assess the business case for Chotukool.What are the critical success factors for their product to succeed? Co. Limited) - Offering Godrej Medium Chotukool Door Beverage Cooler in Mumbai, Maharashtra. Special Price Rs.6,121 price inclusive of all taxes. Opens from top, retain cooling better, maximum utilization of storage space. Though the price is already so low, however, it is still unaffordable to many. Buy Godrej 35 L Thermoelectric Cooling Portable Cooler only for Rs. 6990 Free installation, 30 day replacement guarantee with free shipping only at Flipkart.com ... Chotukool 2L81A9) 3.9. Answer: Godrej and Boyce’s product-Chotukool is an example of Disruptive Innovation. Availability: Out of stock. Made of Hi Quality plastic Rust Proof. Assess the business case for Chotukool. Godrej Appliances (Div Of Godrej & Boyce Mfg. Works on Electronic chip, no compressor or refrigerant. Preserves vegetables and eatables fresh cools 28 degrees below room temperature. Regular Price: Rs.6,443 . Share. It meets the needs of small rural and semi urban families and can operate on 12V DC. ChotuKool is a low cost and affordable cooling solution. 10 Days Returnable Currently unavailable. Get contact details and address | ID: 14883449991 Share. Godrej should invest in Chotukool. This product will help in raising the standard of living of rural segment Brand endorsement: Godrej can choose celebrities that have rural appeal for brand endorsement. Godrej ChotuKool Mobile Food & Beverage Cooler 35 litres, Tetris Visit the Godrej Store. 6990 Free installation, ... Chotukool 2L81A9) 3.9. ... caused to the appliances and shall not be liable for any consequential loss or compensation nor refund of purchase price or replacement; ... caused to the appliances and shall not be liable for any consequential loss or compensation nor refund of purchase price or replacement; Regular Price: Rs.6,443 . This new distribution ecosystem is just one of the unique experiments that Godrej is trying out to make a splash in the bottom of the pyramid refrigerator market. The price range was Rs.3000- 3500. Solutions to case study GODREJ CHOTUKOOL: A COOLING SOLUTION FOR MASS MARKETS ANSWER 1.For Chotukool to succeed following factors should be there: (i) Product utility: Channelizing on the ability of product to satisfy the demand of different users like roadside kiosks, wayside grocery stores and flower vendors will help for the success of … Godrej Chotukool 885 Words | 4 Pages. Availability: Out of stock. So, the price should not be increased. We don't know when or if this item will be back in stock. Working hours from 9 h to 21 h. formal research paper outline example; evaluate the relative importance of domestic and foreign affairs thesis So, the price should not be increased. – identifying the target audience – (need -> want -> demand) -salil Should Godrej target a lower price to increase affordability How should Godrej segment the market for Chotukool effectively How should G &B scale up operations GET UPTO 25% OFF ON PRE-BOOKING!! Buy Godrej 35 L Thermoelectric Cooling Portable Cooler only for Rs. Godrej Chotukool Black Mobile Food & Beverage Cooler; Godrej Chotukool Black Mobile Food & Beverage Cooler. Godrej should invest in Chotukool. GET UPTO 25% OFF ON PRE-BOOKING!! Q 1. chotuKool is a portable, compact and customisable fridge that maintains the humidity and nutritional value of food with low power consumption. Special Price Rs.6,121 price inclusive of all taxes. Solutions to case study GODREJ CHOTUKOOL: A COOLING SOLUTION FOR MASS MARKETS ANSWER 1.For Chotukool to succeed following factors should be there: (i) Product utility: Channelizing on the ability of product to satisfy the demand of different users like roadside kiosks, wayside grocery stores and flower vendors will help for the success of product in long … Godrej and Boyce: Chotukool Case study Question and Answers. Though the price is already so low, however, it is still unaffordable to many.